Not every workflow needs a model
The fastest way to waste a quarter is bolting GPT onto a problem that needed a form and a queue.
We use AI when it removes busywork or unlocks a capability humans couldn't ship alone — triage, retrieval, drafting, vision. Everything else stays deterministic.
RAG over vibes
Grounded answers beat clever ones. If your support bot can't cite the source document, it isn't ready.
Own the failure modes
Latency, cost, hallucination, and evals belong in the same design conversation as the feature. If we can't measure it, we don't ship it as magic.